A creative at heart, Phadria made her start in fashion 12 years ago as a savvy sales girl at Oxford Street’s Debenhams, where she worked her way up from high-street fashion and into the terrain of luxury, working for names such as NET-A-PORTER, MATCHESFASHION, and Victoria’s Secret. However she still experienced many closed doors, finding that the industry demanded years of experience without the opportunity to obtain any. It wasn’t until she was introduced to mentorship in 2017, where she was presented with opportunities that were not only previously closed to her, but that she didn’t even know were possible, and in 2020 at just 25 years old, she became one of the youngest editors of a UK and international title in history.

Phadria has used her platform to bring other editors in one room — from the likes of former Marie Claire and Red editor Trish Halpin to longest-reigning British Vogue Editor-in-Chief Alexandra Shulman, to Cosmopolitan’s Editor-in-Chief Willa Bennet, Vogue Business’ Executive Editor Kirsty McGregor, and The Zoe Report’s Editor-in-Chief Kathy Lee.

As the Show Director and Designer Lead at The W Fashion Week for the past 4 years, she has given over 56 emerging international fashion designers the opportunity to break into London’s cosmopolitan’s fashion industry and showcase their collections during London Fashion Week. She has also given over 100 young creatives aged between 17 to 27 years old, opportunities in media and fashion with many going on to work for leading publications and companies namely Country and Town House magazine, Vogue, Hermés and Harrods.

As Editor-in-Chief of The W and former Editor-in-Chief of WOTC Magazine, Europe’s fastest growing platform for women in business, she has interviewed, profiled and spotlighted over 500 world leaders, disruptors, innovators and entrepreneurs.

With community always at the center of what she does, Phadria has led a number of key campaigns and conversations including placing 18-year-old activist Christina Adane, who challenged Britain’s former Prime Minister Boris Johnson and his government when he made the decision to take away free school meals for 1.3 million school children across the UK and won, as a cover girl for WOTC’s 2021 ‘Education Issue,” to the #IPledge campaign, which saw 22 female leaders namely beauty mogul, Bobbi Brown, Cult Beauty’s founder Alexia Inge and British Beauty Council’s Millie Kendall MBE; pledge for change totalling £1M.